Google’s Helpful Content Update: What Bloggers Need to Know

What is the Helpful Content Update?

The Helpful Content Update is a Google algorithm update that was released in August 2022. The update is designed to reward websites that create content that is helpful and informative to users. This means that websites that create content that is unique, well-written, and relevant to the user's search query will be more likely to rank higher in Google search results.

Why is the Helpful Content Update important for bloggers?

The Helpful Content Update is important for bloggers because it can have a significant impact on their website's traffic. If a website's content is not considered helpful or informative, it may see a decrease in traffic from Google search results. This can lead to a loss of revenue and a decrease in brand awareness.

How can bloggers create content that is helpful and informative?

There are a number of things that bloggers can do to create content that is helpful and informative to users. Some of these things include:

• Writing about topics that are relevant to the user's search query.
• Providing unique and original content that is not available elsewhere on the web.
• Writing in a clear and concise style that is easy to read and understand.
• Including images, videos, and other multimedia elements to make the content more engaging.
• Proofreading the content carefully for errors in grammar and spelling.

What should bloggers avoid doing?

There are also a number of things that bloggers should avoid doing when creating content. Some of these things include:

• Creating content that is primarily promotional in nature.
• Writing about topics that are not relevant to the user's search query.
• Copying or rewording content from other websites.
• Using excessive keyword stuffing.
• Making false or misleading claims.

Conclusion

The Helpful Content Update is a significant change to Google's algorithm. Bloggers who want to continue to rank well in Google search results need to make sure that they are creating content that is helpful and informative to users. By following the tips outlined in this article, bloggers can create content that is both valuable to users and search engine friendly.