Lara Jankovič's Dissertation on digital marketing

The Power of Digital Marketing

Lara Jankovič's dissertation on digital marketing is a comprehensive analysis of the impact of digital marketing on business performance. The dissertation examines the various digital marketing channels and their effectiveness in reaching target audiences. It also provides insights into the latest trends in digital marketing and how businesses can use them to their advantage.

Key Findings of the Dissertation

Among the key findings of the dissertation are: * Digital marketing is an essential tool for businesses of all sizes. * Businesses need to use a variety of digital marketing channels to reach their target audiences. * Businesses need to track their digital marketing campaigns to measure their effectiveness. * Businesses should stay up-to-date on the latest trends in digital marketing.

Implications for Business

The findings of the dissertation have significant implications for business. Businesses that want to be successful in the digital age need to understand the power of digital marketing and how to use it effectively. Digital marketing can help businesses: * Reach new customers * Increase sales * Build brand awareness * Improve customer service * Gain a competitive advantage

Conclusion

Lara Jankovič's dissertation on digital marketing is a valuable resource for businesses of all sizes. The dissertation provides insights into the power of digital marketing and how businesses can use it to achieve their goals.